The Art of the Unexpected
Show us something we did not see coming.
Entries open 16 November 2026
Submissions close in
Deadline 5 December 2026, 11:59 pm WAT
Submissions closed
Judging in progress6 to 9 December 2026
#Monica50MChallenge
The theme.
Season 1 is storytelling led and open to every creative format. Interpret money, payments and the Monica experience through original work that surprises us: a short film, a photo series, a written piece, a song, a comic, a sketch, an animation or something nobody has tried yet.
What we're asking for.
The creative brief for Season 1.
Make one original piece of work that surprises the viewer and says something true about money moving in Nigeria today. Your work must reference the Monica experience in a natural way: the moment crypto becomes naira in a bank account within 60 seconds of the network confirming, with a 0% conversion fee. You can be funny, poetic, documentary, abstract or experimental. We are judging the idea and the craft, not the follower count.
The Monica experience behind the brief
Season 1 is built around Monica's 60 second crypto to naira conversion. Send crypto to your Monica address and it becomes naira with a 0% conversion fee and a 0% bank withdrawal fee. The naira lands in any Nigerian bank within 60 seconds of network confirmation.
- 0%
- Conversion fee
- 0%
- Bank withdrawal fee
- 60 seconds
- From network confirmation to any Nigerian bank
- BTC
- USDT
- USDC
- ETH
- SOL
- TRX
- BNB
Deposits are free on USDT, USDC, ETH, SOL, TRX and BNB. Bitcoin deposits carry a flat $2 fee. You pay the blockchain network fee when you send.
See how the feature worksWant to explore the full creative direction?
Read the full Season 1 creative briefWhat you can submit.
Formats accepted in Season 1, and what every entry needs.
Original work created specifically for this challenge. One creator or one team per entry. Up to two entries per participant in this season. Publish your work on your own channel and submit its link. You can also upload a preview image to accompany your submission. Keep it brand safe: no hate speech, no copyrighted material you do not have permission to use, and no financial advice. You must be 18 or older.
- Up to 2 entries per creator in this season.
- Every entry gets its own submission ID and a shareable page once approved.
- Entries cannot be edited or replaced once submitted.
- A link to your published work is mandatory. A preview image is optional.
₦15,000,000 in Season 1 rewards.
Prizes are paid in naira to the Monica account linked to each winner's Monica ID.
About referral rewards. ₦1,000 per qualified referral, up to 50 per creator (₦50,000). They are tracked separately from competition prizes and never influence the judges. Referral rewards are paid on a first qualified, first rewarded basis until the ₦2,500,000 allocation is exhausted. Once the pool runs out, no further referral rewards will be paid.
How entries are judged.
Creativity and originality. Quality of execution. Storytelling and communication. Relevance to the season theme and the Monica feature. Winners are chosen by the judging panel; follower counts, likes and views do not decide the main competition.
Rules and dates.
The general rules for every season are on the rules page.
The final competition rules, eligibility details and the scoring framework will be published here before entries close. Participants must agree to the rules when they submit.
How to submit.
It takes about ten minutes once your work is ready.
Create your account or log in
One creator account covers every season.Choose Season 1 on the submission form
Open your dashboard and start a new entry.Describe your work
Add the title, concept, format, Monica feature you interpreted, and a link to your published work. You can also upload a preview image. If you worked with others, include your team members.Agree to the rules and submit
Review your details carefully before submitting. Once submitted, your entry cannot be edited or replaced. You will receive a submission ID and can follow its status in your dashboard.